At mext we've spent a lot of this year thinking and talking about client needs in legal services, so it wasn't a big surprise that this New York subway ad caught my attention.
Amusing, audacious, perhaps a little bit shocking. With a few exceptions, in Australia we are not used to seeing a lot of law firm advertisements in mainstream media. There seems to be a great divide between those who advertise their services and those who don’t.
What is so surprising about this ad is the way it treats the subject matter. We tend to think that those going through separations and family breakdowns are finding it overwhelming and depressing; that what they need is to be treated with sympathy and sensitivity. To approach it other than with the utmost gravity seems almost taboo. But maybe not for everyone.
By using humour, this ad momentarily diminishes the problem and makes it just a little bit easier to cope with. For many people this will be just what they need. Nothing like a bit of gallows humour to take the stress out of a situation.
But for me, the best bit is the disclaimer. There is probably a legal requirement for it, but…. Attorney Advertising: Prior results do not guarantee a similar outcome…
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