There has been a lot going on the in legal sector – global consolidation, off-shoring, margin pressure, in-housing and the challenge will keep building - not least through an uncertain and sluggish economy.
After having helped King & Wood Mallesons develop their hugely successful global brand and advertising campaign the team at mext turned their attention to a big gap in the legal market. A deep understanding of client needs and trends in working with firms.
Having developed over 60 customer needs models globally from
airlines to utilities mext conducted 49 interviews with clients and firms and
used the most modern psychology to develop and map client needs for legal
services.
The result is a comprehensive and conscious understanding
that helps firms better fulfil on their client needs and thus create higher
value for them and greater opportunities for themselves.
Senior industry insiders with whom we discussed the HuNeeds®
model considered the approach ground-breaking in the industry, providing new potential
to shape the way they work with clients and deal with the challenges ahead.
Lawyers Weekly
wrote that the challenge will lie in firms understanding and adopting this kind
of thinking. With mext’s experience in applying the HuNeeds client needs modelling
approach with King & Wood Mallesons and first reactions from firms this
worry seems to be unfounded.
The study identified the structure of 6 core motivations and
29 specific needs that help firm dealing with challenges ranging from brand to
experience Design, margin pressure to new business development and innovation.
One mext client called the HuNeeds approach 'the cornerstone
of all their marketing activities' because it provides a scientifically sound
and intuitive framework every lawyer can use.
As a proactive study and tool developed to support their
clients, the findings of the study are available to all legal services firms as
the study results and through workshops.
Media
http://www.lawyersweekly.com.au/news/client-needs-to-know
Home
www.mextconsulting.com
