Community Foundation on the Edge. Do Australians Trust Their Local Community?

With the recent Canada study using mext’s IP HuTrust® to investigate community trust in politicians and community services compared to major brands like Google and Blackberry; mext teamed up with AOR to investigate the state of Community Trust amongst Australian citizens.

What we found is that only half of Oz residents surveyed say they trust their local community, 14% actively distrust their community and 15% strongly trust their community.

We looked at 4 critical community engagement areas:
1)Neighbour relations - How we engage with neighbours
2)Community support & safety – willingness to volunteer and report offences
3)Community prosperity – keeping local dollars local and willingness to recommend living in my area
4)Political support – voting and council support

Analysing the trust drivers and inhibitors for communities and their local councils.

Download the free report here.

For more information see also:
HuTrust News & Research: Australia on the edge. New study shows every 2nd A...: A new survey by mext Consulting and Australia Online Research (AOR) with 1346 Australians looked at the strength of Australian communitie... 

Contact: Stefan Grafe or Melissa Wraith

Using the most modern psychology we can help you better understand your consumer’s and customer’s needs and motivations and build trust with them. mext

HuTrust News & Research: Big four fare hardly better on customer trust than...

HuTrust News & Research: Big four fare hardly better on customer trust than...: Australian banks are only marginally more trusted than crisis battered German banks even though Australia has one of the stronger world ec...

HuTrust Research: New study out now. Banks just make trust threshold...

HuTrust News & Research: New study out now. Banks just make trust threshold...: New study shows Australian banks are barely trusted because of lack of trust in their vision and competence.

Banks globally are struggling with low customer trust. Now a new study, using a methodology to dimensionalise trust, uncovers what the bank’s trust is (not) made of. The methodology, HuTrust®, is globally the only psychologically sound, statistically robust and practically proven understanding of trust. HuTrust® analyses what the Big 4 banks in Australian are trusted for – and not.

More information can be found at above link and short executive summary can be downloaded here.

Using the most modern psychology we can help you better understand your consumer’s and customer’s needs and motivations and build trust with them. mext

King & Wood Mallesons create a new global brand in legal services

Today the advertising campaign for King & Wood Mallesons breaks in the AFR, The Age and The Australian.The merger between Australia’s and China’s top legal firms creates one of the world’s largest legal firms.

Over the last year mext worked with the parties to develop the new, merged brand based on mext’s unique HuTrust methodology. This proprietary approach allows to develop brands and brand engagement based on trust and has frequently helped clients achieve over 20% brand growth.The brand development included the employer brand as well as the external brand. mext helped develop the brand, strategy, action plans and supports the implementation.

Sydney Design and Ad agency, mr mumbles, was brought in by mext during the brand development process.With mext being responsible for the strategy and planning, mr developed a brand design and campaign that is cutting edge in professional services.

The core campaign consists of 3 ads focused around one of the HuTrust facets developed for King & Wood Mallesons. It will run internationally and will be supported by numerous targeted activities.

For more information, please contact Stefan.grafe@mext.com.au or visit www.mextconsulting.com , www.hutrust.com

For further articles and press releases:

Please click here for the campaign for King and Wood Mallesons article
Click here for the bandt report
Click here for the Mumbrella report
Click here for the AdNews report