Every politician would agree that it is all about trust.
This study, with 1500 respondents, employed our HuTrust® IP to also analyse trust in Canadian politicians. Apart from the interesting results for the Premier of British Columbia and the Mayor of Vancouver, the 6 drivers of trust in the HuTrust® methodology were statistically proven to fully explain trust. We were able to analyse the HuTrust® Profiles and the politician’s specific drivers to understand what they would have to do to build more trust.
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