King & Wood Mallesons create a new global brand in legal services

Today the advertising campaign for King & Wood Mallesons breaks in the AFR, The Age and The Australian.The merger between Australia’s and China’s top legal firms creates one of the world’s largest legal firms.

Over the last year mext worked with the parties to develop the new, merged brand based on mext’s unique HuTrust methodology. This proprietary approach allows to develop brands and brand engagement based on trust and has frequently helped clients achieve over 20% brand growth.The brand development included the employer brand as well as the external brand. mext helped develop the brand, strategy, action plans and supports the implementation.

Sydney Design and Ad agency, mr mumbles, was brought in by mext during the brand development process.With mext being responsible for the strategy and planning, mr developed a brand design and campaign that is cutting edge in professional services.

The core campaign consists of 3 ads focused around one of the HuTrust facets developed for King & Wood Mallesons. It will run internationally and will be supported by numerous targeted activities.

For more information, please contact Stefan.grafe@mext.com.au or visit www.mextconsulting.com , www.hutrust.com

For further articles and press releases:

Please click here for the campaign for King and Wood Mallesons article
Click here for the bandt report
Click here for the Mumbrella report
Click here for the AdNews report